The New Leader of the Pack, the Revamped 2024 Toyota Tacoma

October 13th, 2023 by

A white 2024 Toyota Tacoma is shown driving off-road after visiting a Toyota dealer near Atlanta.

The Southwest Journal ran an article in April of 2023, the subject of which was to determine what the five most popular vehicles were among drivers in Georgia. Not surprisingly, the tough and determined spirit of Atlanta found itself represented in the top two slots, occupied both by pickup trucks. This is certainly not by accident, as many among us look for a vehicle that can handle the daily commute but also venture off the beaten path—when time permits—to explore our deep forests and wide-open spaces.

A lot can change within a year, and while the two trucks exalted in this survey were the Ford F-150 and the Chevy Silverado 1500, we’re positive that the all-new 2024 Toyota Tacoma will soon be the leader of this race. Redesigned for the new model year, the Tacoma embodies both the attributes of city living and the intrepid qualities of the country. Here at Marianna Toyota—the most trusted Toyota dealer near Atlanta—we’re excited to enlighten you on the most promising pickup of 2024, the Toyota Tacoma.

Flexing Its Performance Muscle

Atlanta drivers have high expectations for the vehicles they drive. There’s no room for phoning anything in, and settling for second best is by no means an option. You can look at the popularity of the pickup as a firm indication of this. Any truck that wishes to succeed in Atlanta must deliver reliable and high performance—and when it comes to the Toyota Tacoma, deliverance is precisely what it’s here to do.

Similar to what Chevy has done with its own midsize pickup, Toyota has opted to equip the Tacoma with a single powertrain whose performance scales alongside the ascendance of trim level. However, Toyota once again shows its predilection for being first by taking things in a direction that surpasses the competition: the powertrain it’s endowed upon the 2024 Tacoma is a turbocharged 2.4L four-cylinder that pairs with either an eight-speed automatic or a six-speed manual transmission.

The base trim benefits from 228 hp and 243 lb-ft of torque—a potent amount of strength for a midsize pickup that makes high performance accessible to the everyday trucker. This engine boasts Toyota’s i-FORCE technology, which—in the higher trims—ramps this engine’s performance to 278 hp and 317 lb-ft of torque. Make note that the base trim is limited to the eight-speed automatic transmission, but it’s a buttery shifter that won’t have you yearning for a manual option unless you’re addicted to tangible control.

This 2.4L i-FORCE Turbo engine will afford you 1,709 lbs of payload capability or 6,500 lbs of towing strength, which is an outstanding amount for a midsize pickup. You can get the 2024 Tacoma with either a five- or six-foot bed, so accommodating larger items—not only heavy ones—should be a snap.

The black and gray interior and dash of a 2024 Toyota Tacoma is shown.

A Tech-Savvy and Luxurious Interior

It only takes one look at the Tacoma to realize that you’re dealing with a truck that means business. Its new design exudes confidence and toughness—two traits that Atlanta drivers will be all too eager to get behind. And if the exterior is enough to draw your attention, then getting a little bit closer—going a little bit further—and sliding behind the wheel will certainly excite, awe, and impress.

One of the attributes that has led to the pickup truck retaining its popularity over the course of several generations is its versatility. Whether you’re utilizing your Toyota Tacoma for work or play, the interior is designed to provide comfort for any journey, with savvy tech right at your fingertips. It’s impossible to discuss the technical aspects of this pickup without mentioning the most impressive feature of all: while an 8.0-inch infotainment touchscreen is standard, an upgrade—or a higher trim—will net you a stunning 14.0-inch display for your dashboard’s focal point.

Here, you’ll have connectivity for both Apple and Android products and an optional wireless charging pad for compatible smart devices. For those who enjoy their background noise being composed of music and not the road, an available stereo system from JBL is more than ready to do the job, and a detachable Bluetooth speaker certainly sweetens the deal for those who spend time in or around the rear of their truck.

In addition to its bold technology, the Tacoma is pleasing even in its layout. It benefits from a symmetrical design across the front of the cabin, from the gear shift to the infotainment screen. What we enjoyed most of all was the futuristic feel that Toyota has chosen to implement; considering how tough the exterior presents itself, the contrast with the sophisticated interior is a masterstroke that many of its domestic counterparts haven’t come close to reaching.

More Standard Driver Assistance Features Than Ford or Chevy

If there’s one attribute that Toyota has been able to lay claim to time and time again, it’s a reputation for being a sustainable brand that has always placed safety at the forefront of its designs. The 2024 edition of the Tacoma is certainly another example in the long line of vehicles from Toyota that place the needs of the average customer far ahead of profit margins. Look no further than the standard safety features that every Tacoma comes with to see this philosophy in action.

It’s true that the vehicles manufactured by Ford and Chevy both have a considerable amount of safety features and enhancements that add to the overall driving experience. However, it should be noted that many of the best offerings are obscured by either high prices or expensive trims. In a contest between what comes standard and what’s available, the Tacoma wins, hands down.

The all-new Tacoma not only offers drivers the peace of mind that comes from automated emergency braking and forward-collision warning—which are both imperative in preserving reaction time—but lane departure and keeping assistance and automated high beams. The most impressive aspect of Toyota’s flagship pickup is the fact that adaptive cruise control—one of the most sought-after driving assistance features—is standard across all trim levels, which is something you won’t see from the popular domestic brands.

A green 2024 Toyota Tacoma Trailhunter is shown parked off-road.

Atlanta Drivers Should Set Their Sights on the 2024 Toyota Tacoma

With the popularity of the pickup truck a consistent factor in Atlanta, those who call this particular area home have their chance to set their sights on the most exciting truck of the 2024 model year. With an abundance of powertrains that can adhere to any situation, an interior that brings some much-needed refinement and sophistication to its toughness, and more standard safety features than the domestic competitors, it’s no wonder which vehicle has more to offer Atlanta than any other. This is a city that never settles for second best, and now Toyota has something to offer them with that fact in mind.

When it comes to excellence, the experts at Marianna Toyota are here to lend their knowledge and guidance to ensure you make the most important investment in the year ahead. With a vast selection that encompasses the entire Toyota fleet and a sales team that can break down the intricacies and advantages of each vehicle, there’s never been a better time to get behind the wheel of a Toyota and plot a course for adventure and better living.